Concept Update/ Customer

After changing my customer my work and research were based on 48 to 55-year-old women. Still, I wanted to produce a magazine which actually suits much better for my new customer.

The group crit outcome was positive and they said that there is a narrative I couldn't agree as I felt lost in my own work. 

Talking to my tutor I realised that all my work was based on my family story and also it's presence. Of course, not everything is directly linked but in a way, it's either related or memories build up towards the ideas.  

The updated concept for my magazine is, therefore "my family after the war". Still aiming for a better communication between all three (mainly my parents and my generations). To process and understand my families history and traumas. The magazine will include photography as a response to customer surveys (for example the orange man) and research on topics (for example Meret Oppenheim, Bauhaus) they are interested in. 

Customer Profile 

Talking to many customers about their own youth I found out that they spend their whole time outside. Clubbing, travelling or just hanging out. Their social life was excessive and busy. Quite the opposite of ours. 

We live inside, complain about having too many friends and instead of direct contact we prefer our comfort zone. A little creative hideout. 

Mockup Magazine Cover

My magazine will show the contrast of the generations so I've decided to include my parent's photography and also my own still life/ documentary photography to portray how they lived then and we nowadays. When I went home I've already collected enough content of my parent's youth, now I still need to produce more for my own generation, as a genuine response to being a teenager in the 21st century, growing up with social media. 

All my shoots that are all inspired by interrogating the customers (interviews, O&As...). In my last survey was asking the customer about their experience with exclusion. This led me to find so many unbelievable stories I wanted to visualize (like I already did with the orange man) so that throughout this weekend I will work on more experiences and response to those.