Trend Forecasting

Just like in the real world, chaos reigns in the fashion industry. 

Greed took over the fashion industry. Nothing is more important than performance which contradicts innovation. The fashion companies are no longer taking risks, thus fashion has lost it's passion. 

Therefore trend forecasting becomes more and more important in todays world. You are working for a client on one target market. Mainly based on apps, blogs, street style, emerging art movements, music, past& current fashion, exhibitions, culture, media, influencer and the consumer's pulse. You need to live and breathe your target market in order to predict a trend accurately. 

My trend prediction for "Virtual Rebellion"