An End. Evaluation/ Critical review/ Final piece/ Q&A

Evaluation

After working on one project for so long I realised that being a creative means being active 24/7. The days during FMP I haven't done any work at all can be counted on the fingers of one hand. 

Even rotation felt difficult and during the Fashion Promotion Pathway I constantly pushed my boundaries but still, the FMP was another level. Before I always left the final piece or work in general to the last minute, after being a bit slow for the first few weeks I've realised that this way of working can't stay a habit of mine anymore. So the biggest achievement during FMP was forcing myself to do work every day. Not a little bit every day but actually work on my project all day long, all week long. 

I spend my free time going to car boot sales and charity shops, visiting galleries and exhibitions to progress in my project. To literally live and breathe my subject. Surely my Final piece doesn't exactly look like I wanted it to look when I wrote my brief and I feel like I could've done more work at the beginning, eventually even traveled back home for more research but looking back I am incredibly proud and surprised at how much I was actually capable of doing, especially during such a stressful and anxious time. 

We were constantly helping each other out and collaboration, you might think that so much work would be isolating but the opposite happened, we spend all day long together, in a group - pushing and supporting each other. This is something I haven't ever experienced in the German educational system as we were raised to be strong for oneself. We were left alone with our work to become independent but at the same time, no one ever learned anything. This past year I received incredibly much support, from teachers and also classmates and learned more than in 12 years in my school back home. At it made me more independent and definitely prepared me for the university as I experienced both sides and I feel like I managed the FMP time quite well (after the rocky beginning). 

It was my goal to stay with UAL and maybe get an interview for CSM when I started this foundation year, now I even got into CSM. I started the Foundation because I wasn't quite sure what I wanted to do, only sure about one thing: not doing anything fashion related. One week of rotation changed my mind, now I am doing Fashion Communication and Promotion and for the first time in my life, I feel like I have a real talent for something. Doing a foundation year was probably the most life-changing and enriching experience of my life, socially but also technically as both sides shaped me as a communicator.

Critical Review page 2

Critical Review page 1

Cover of Final Piece: Magazine 

How my final piece would look like in its space

As my final piece is a magazine I've concentrated mainly on the content of it. For the final show installation, I wanted to have something simple but also powerful. 

Throughout my target market research I found out that almost all customers like to collect things, they are no minimalists and they are from a generation that still writes letters and sends off postcards. At the beginning of my project, I thought about printing stickers and business cards for the show so that people have something to take away but my customer is not within the fashion industry or a rebel that puts up sticker everywhere. Therefore I decided to print postcards that display the images of my project (that are also included in my magazine).

To also have a promotional effect and consider that not only my customer will see my magazine at the show I added my Instagram which is the Linkedin of our generation. The wallboard I bought includes 5 different postcards and asks the viewer to take out the one(s) the like. So that they can take away something from my project but also me. 

Q&A with customer 

A few things my customer pointed out they viewed the final piece:
- "I love the images"
- They like there are real people not "fake/ models" from the real life
- real situations/ locations without decorations styling or makeup 
- shows life in a really authentic way with its highs and lows
- makes you wanna life/ happy to be alive 
- really broad and electric 
- makes you wanna touch everything inside the magazine (really vivid)