Update Customer: post war child

Since I realised that I need a new customer I've collected a huge amount of target market research to profile the new customer who is pretty much the opposite of my initial customer.

To gather all this new information I've interviewed my mum's friends, all female and around 45-55. Through the target market research of my first customer who was 14-18, I found out that this generation is really interested and willing to learn from the other but just doesn't have the chance to ask because their parents are still quite traumatised.

Since my aim was to produce a magazine that could change the way of processing our history so that it is more comprehensible for the following generations I had to find the core problem, which seems to lay in my mum's generation. Unprocessed traumata suppressed but subconsciously acted out through party, sexual and spiritual excesses. The content I produce now is still educational but also a way of trying to make up and highlight the features of their own youth. 

It's a really interested generation, political, educated and also artistic, though sometimes it feels like they are not as liberal as they say, more contradicted. Talking about sex is still a tabu, I remember my mum acting awkwardly about every hint of sexuality in front of us. It made us kids feel guilty, even about feeling any kind of excitement. It certainly wasn't her intention but now I know she just never learned how to approach it in an appropriate way.

This target market research was certainly the most in-depth but also helpful I've ever done, I know who I need to interview again. Now that I have all the answers I know exactly what to research to produce suitable and interesting content for my magazine.