MIZI HELENE/ Customer

The overarching aim for me during this FMP was to is to change the way of processing our history, so that it is more comprehensible for the following generations.

Therefore I've chosen the generation after me, my younger siblings and their friends. Those that grew up with smartphones, not using the amazing sources and research but much more using the internet to communicate more or less verbally through images. Instagram is their Facebook, or for me SchülerVZ which the following generation doesn't even know.

Scientists say it's not as bad as apocalypticists assume, though we know that it increases stress and lowers our concentration. My customers generation feels less need for freedom and also has less sex, something I can definitely confirm when I look at my younger siblings. 

Digitalisation splits generations and also stops generations from  communicating. We stopped asking our parents as soon as we could find out ourselves online.

My laptop was vital for me, an escape and eternal source of knowledge. Without out I probably would't even sit here. Both of my younger siblings don't have laptops, they grew up with their phones as they were always something completely normal.

The age gap between me and my parents is quite big therefore the communication always quite difficult, much worse between them and my siblings. In my research I found out that the majority of the target market spends a lot of time with their family. Now they are watching TV or doing activities, it is obvious that there is a huge lack of communication, political education and exchange of experience, memories and emotions even though there seems to be an interest in history, the past of our country and mutual understanding.

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