We are outside!

Something that stands out in my target market research is that everyone I've interviewed likes to work in the garden and to spend time outside. Something I didn't expect at all. When I interviewed their kids none of them mentioned any outside activities, except football (preferably inside). 

When I went home for Easter I tried to gather as many photos from my childhood and also my parent's life as possible. Going through all these years of analogue photography it almost felt like time was going by extremely slow until digitalisation. 

At least half of my childhood I spend outside in our garden, naked. Something that you could not imagine anymore at this age. We were free to do whatever we wanted to do until the first day of school, the day all creativity starts to diminish. 

Plying outside and getting in touch with nature at an early age is vital for a kids development. We never had Ipads or access to any digital devices. Watching a fairy tale every Sunday at 12 was the highlight of the week. I still get unsettled at 12 o'clock every Sunday til this day. Those rituals will stick to our minds forever. Another prove that experiences that are made in those early years are so important. 

My brother illustrated by me and coloured by Tommy

So far I've only collected primary research that links to "we are outside". The illustration is a response to my dad's photography. I illustrated my brother and Tommy (it was a collaboration) coloured it by using watercolour.  I plan to shoot outside, maybe recreate the imagery I've collected but at the moment it's everything but spring or green outside so I will catch up later on this in my project and continue by researching the next topic: Blasphemy.