FINAL LOOKBOOK GmbH

The whole shooting was inspired by the new generation and the unique Berlin club culture. 

The new generation creates their own family, with people from different backgrounds and age groups. It’s not about going to a club, but the “afterhour” when one actually spends time with the “new family”. 

The brand creates a sense of belonging to something, which I tried to express within the whole concept for my project. 

Being with people with diverse background changes your perspectives and more importantly perceptions. Things you might have never noticed before become important now. 

This shooting was a mixture between capturing the bizarreness of living a parallel life within the club culture and the intimacy between friends.