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Trend Forecasting

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Just like in the real world, chaos reigns in the fashion industry.  Greed took over the fashion industry. Nothing is more important than performance which contradicts innovation. The fashion companies are no longer taking risks, thus fashion has lost it's passion.  Therefore trend forecasting becomes more and more important in todays world. You are working for a client on one target market. Mainly based on apps, blogs, street style, emerging art movements, music, past& current fashion, exhibitions, culture, media, influencer and the consumer's pulse. You need to live and breathe your target market in order to predict a trend accurately.  My trend prediction for "Virtual Rebellion"
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WER ZU NAH KOMMT, GEHT ZU WEIT.

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You always think that graphic design is so simple, a few words, a picture and Photoshop. However, you  only have a few seconds  to convey your message. So it should not contain too much text, the image shouldn’t distract from the text and though directly related. The purpose of my slogan “ who comes too close, goes too far ” (Wer zu weit geht, kommt zu nah.) is to raise awareness of sexual harassment. I instinctively wanted to create a catchy design, focused on the slogan. To convey more information and emotions, I added an image. A screaming woman,  adorned with whatever you have said or called her . Since the interest in the saying arouses, the reader can directly see and feel (in an ideal case also understand) the insight of a  distorted world .   (Who comes to close, goes to far) Final Poster
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