Press Pack GmbH



Pressrelease for GmbH SS 2018


Invitation for event at Sommerset house, European Identity Card
(activate, direct link to Look Book)


Merchandise for Event (in Presspack, also Poster nationally) : Collaboration with Club-Mate (Kultgetränk)  with  international flavours 




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Trend Forecasting

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Just like in the real world, chaos reigns in the fashion industry.  Greed took over the fashion industry. Nothing is more important than performance which contradicts innovation. The fashion companies are no longer taking risks, thus fashion has lost it's passion.  Therefore trend forecasting becomes more and more important in todays world. You are working for a client on one target market. Mainly based on apps, blogs, street style, emerging art movements, music, past& current fashion, exhibitions, culture, media, influencer and the consumer's pulse. You need to live and breathe your target market in order to predict a trend accurately.  My trend prediction for "Virtual Rebellion"
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WER ZU NAH KOMMT, GEHT ZU WEIT.

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