7 DEADLY SINS

Seven Deadly Sins video

Shown are the seven deadly sins: lust, gluttony, sloth, wrath, greed, envy, and pride - presented by a total of eight top models - (Gluttony is represented by two models): Lara Stone, Anna Ewers, Naomi Campbell, Karlie Kloss, Karen Elson, 

Mariacarla Boscono, Kate Moss and Jourdan Dunn.

Enninful wants to point to a fundamental, social development: "In our digital age with so many, so far unimaginable possibilities, we now tend to completely overexcite greed, lust, envy et cetera.It was my intention to interpret every sin through a muse in a modern way. "Each sin is accompanied by a special piece of music - selected by Beats by dr. Dre, sound for fashion is ”incredibly important," says Enninful.

Every sin has its own color - you can see Mariacarla Boscono, who boredly winks her oversized blue eyelashes, Lara Stone and Anna Ewers, in a candy-pink ruffle dress by Giambattista Valli, an unrestrained gluttony and a bright red loving Kate Moss in a coat designed by John Galliano Maison-Margiela. Worth a sin.

You initially want to deal with every sin, but after a short brainstorming, you quickly realise that every sin itself already offers more than enough material to produce a dozen sketchbooks and shoots. To escape old patterns, I chosed gluttony. A word that, if you do not take it literally, is the catalyst for today's capitalism. So I decided to focus on waste/ pregnancy/addiction and war. Mainly topics that seem to not link to the subject but basically have a lot in common. 

My MOOD BOARD for GLUTTONY